Understanding NIL

Name, Image, and Likeness (NIL) allows student-athletes to earn compensation based on their personal brand. This can include brand partnerships, social media collaborations, appearances, merchandise, camps, and other opportunities that highlight an athlete’s influence both on and off the field. NIL empowers athletes to take ownership of their identity and leverage it in a compliant, strategic way.

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How F.A.M Supports the NIL Process

The agency provides end-to-end support to simplify and strengthen every aspect of NIL activity:

• Brand Development: Guidance on building a clear, marketable personal brand that resonates with partners and audiences.

• Partnership Sourcing: Connections to reputable brands that align with each athlete’s values and image.

• Contract Management: Negotiation, review, and oversight of NIL agreements to ensure fairness, protection, and long-term benefit.

• Compliance Support: Assistance with NCAA, school, and state NIL regulations, ensuring all activities meet required standards.

• Strategic Growth: Ongoing support to help athletes expand their reach, increase visibility, and prepare for future professional opportunities.